Audio Podcasts, Making Them a Part of Your Brand

    Audio Podcasts, Making Them a Part of Your Brand Did you know that it takes only 0.146 seconds for a human being to interpret a sound? Or that streaming audio has grown 64% since 2014? Or that there is at least one smart speaker in 41% of US households ? Some of...

Stock Icons Are Not Your Brand

    Stock Icons Are Not Your Brand Media control symbols are the STOP (square), PLAY (triangle), FAST FORWARD (>>), REVERSE (<<) and PAUSE (||) we see everywhere. Their use dates back to the 1950s and they are recognized almost anywhere on earth. They are...

Hues You Can Use

    Hues You Can Use: How Corporate Colors Help Build Your Brand A corporate color palette refers to the set of colors that a company uses for its branding and marketing materials. Most companies choose a distinct and consistent color palette to enhance their brand...

Back to the Basics of Business

    Back to the Basics of Business When asked about his secret for success, Lee Iacocca – the American automobile executive and former CEO of Chrysler Corporation – is often credited with saying, “I open all my mail and I return all my phone calls. The rest is...

Let’s Get Moving

    Let’s Get Moving! Colorful and kinetic, animations have become a popular way to explain complex concepts and ideas to a broad audience. From explainer videos to educational materials, animations can make learning more engaging and accessible. Here are some...

Lights, Camera, Action!

    Lights, Camera, Action! Video has become one of the most effective forms of advertising on social media. Through platforms like YouTube, Instagram, and TikTok, videos have become the go-to method for marketers to reach their target audience.  Let’s look at a few...