by Ed | Mar 29, 2023 | Uncategorized
Audio Podcasts, Making Them a Part of Your Brand Did you know that it takes only 0.146 seconds for a human being to interpret a sound? Or that streaming audio has grown 64% since 2014? Or that there is at least one smart speaker in 41% of US households ? Some of...
by Ed | Mar 24, 2023 | Uncategorized
Stock Icons Are Not Your Brand Media control symbols are the STOP (square), PLAY (triangle), FAST FORWARD (>>), REVERSE (<<) and PAUSE (||) we see everywhere. Their use dates back to the 1950s and they are recognized almost anywhere on earth. They are...
by Ed | Mar 24, 2023 | Uncategorized
Hues You Can Use: How Corporate Colors Help Build Your Brand A corporate color palette refers to the set of colors that a company uses for its branding and marketing materials. Most companies choose a distinct and consistent color palette to enhance their brand...
by Ed | Mar 13, 2023 | Uncategorized
Back to the Basics of Business When asked about his secret for success, Lee Iacocca – the American automobile executive and former CEO of Chrysler Corporation – is often credited with saying, “I open all my mail and I return all my phone calls. The rest is...
by Ed | Mar 8, 2023 | Uncategorized
Let’s Get Moving! Colorful and kinetic, animations have become a popular way to explain complex concepts and ideas to a broad audience. From explainer videos to educational materials, animations can make learning more engaging and accessible. Here are some...
by Ed | Mar 8, 2023 | Uncategorized
Lights, Camera, Action! Video has become one of the most effective forms of advertising on social media. Through platforms like YouTube, Instagram, and TikTok, videos have become the go-to method for marketers to reach their target audience. Let’s look at a few...
