The First Is For the Dog

    The First Is for the Dog! How the creative process is a lot like making crepes. I’m not a great cook, but I do like to try. One of the things I enjoy making most is crepes. Years ago, French friends made them for our oldest son when he stayed for supper...

Audio Podcasts, Making Them a Part of Your Brand

Did you know that it takes only 0.146 seconds for a human being to interpret a sound? Or that streaming audio has grown 64% since 2014? Or that there is at least one smart speaker in 41% of US households ?

Stock Icons Are Not Your Brand

Icons have become popular with companies everywhere to be a quick visual reference to help customers, prospects and others to find their way around websites, documents and other communications.

Hues You Can Use

A corporate color palette refers to the set of colors that a company uses for its branding and marketing materials. Most companies choose a distinct and consistent color palette to enhance their brand recognition and make their products and services easily recognizable.

Back to the Basics of Business

When asked about his secret for success, Lee Iacocca – the American automobile executive and former CEO of Chrysler Corporation – is often credited with saying, “I open all my mail and I return all my phone calls. The rest is luck.”

Let’s Get Moving

Colorful and kinetic, animations have become a popular way to explain complex concepts and ideas to a broad audience. From explainer videos to educational materials, animations can make learning more engaging and accessible. Here are some reasons why.

Lights, Camera, Action!

Video has become one of the most effective forms of advertising on social media. Through platforms like YouTube, Instagram, and TikTok, videos have become the go-to method for marketers to reach their target audience. Let’s look at a few…

Best Length for Online Videos

Best Length for Online Video Video dominates the web. It’s a great way for companies and individuals to make strong impressions and tell their stories. And it’s such a robust medium with its motion and audio and visual effects that companies want to say as much as...

CA’s Ed Collevecchio Quoted in Fast Company Article

  Sam Harrison, author and creative coach Someone just took aim at your idea. Resist the urge to fire back, then do this instead. This article in FastCompany by Sam Harrison stresses the value of listening instead of reacting when clients push back. READ THE...